Shout media education marketing is about engaging with your target audience on the platforms they use most, whether that’s Facebook, Instagram or YouTube. It’s about making sure every detail they might want to know is easily accessible, and it’s about creating a genuine experience that reflects your school’s brand narrative and voice.
The University of Wisconsin uses its social media to highlight news and events from around the campus, and showcases their athletic achievements on a regular basis. This read more strategy is a great way to get the word out about important events, while also building up their student body and alumni network at the same time.
User-generated content is a hugely popular trend on social media and is something your school should be looking to leverage to get more engagement from prospective students. 84% of millennials say their purchasing decisions are influenced by user-generated content, and it can be an effective way to show your school’s authenticity and create a community online.
Using hashtags is another way to engage with your target audience and make your posts stand out on search results. You can also use these to promote your school’s upcoming events and activities.
A well-curated Instagram feed shows that your school is up to date with current trends and that it cares about its students. Having a high-quality Instagram feed can also help to make your school more relatable, which is a key factor in student recruitment.
Videos are a great way to reach your audience online and if you can incorporate them into your social media strategy, they’re an excellent way to spread the word about what your school has to offer. If you can, it’s worth uploading video content to YouTube as this platform is the most popular and offers a high speed and continually updated platform.
YouTube videos can also be used to create buzz about new events at the school and attract potential students who are interested in learning more. It’s a great way to keep your university top of mind, but you’ll need to update your videos regularly so that they stay fresh and interesting.
When a family searches for a school, they’ll visit their website, check out reviews and look at social media profiles. This can be a confusing and overwhelming process for prospective students, so you need to be able to keep your school top of mind with them. Fortunately, it’s easy to do this with social media retargeting.
Using this strategy can help your school stand out from the crowd and get you in front of more prospective students than ever before. To do it effectively, you’ll need to plan your social media content in advance and keep an eye on the metrics so that you can see which posts are doing the most for your school. You’ll also need to work closely with your social media team and your campus technology department to ensure everything is running smoothly.